Novacolor Italian Finishes CA Online Store

E-Commerce + Digital Marketing + Community Management + Art Direction + Content Creation.

In the Novacolor Italian Finishes CA – Online Store project, I developed a complete online store in WordPress with WooCommerce, focused on offering a seamless and professional shopping experience for the California market. I implemented direct integration with QuickBooks, enabling automatic inventory synchronization and facilitating the business administrative and accounting management. In addition, I configured and integrated the official FedEx plugin for real-time automatic shipping calculations, optimizing the checkout process and providing greater transparency for the customer. As a differentiating factor, I developed a custom materials calculator where users can select the product type and the surface area to be covered. The system automatically calculates the required quantity of liters based on technical performance, improving the shopping experience and reducing errors in product selection. The project combined technical development, user experience, and process automation, resulting in a scalable, functional platform aligned with the brands business needs.

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