Novacolor Italian Finishes Online Store

E-Commerce + Digital Marketing + Community Management + Art Direction + Content Creation + UX/UI

As part of the Novacolor Italian Finishes team, we developed a complete online store in WordPress with WooCommerce, focused on providing a smooth and professional shopping experience for the California market.

We implemented direct integration with QuickBooks Online, enabling automatic inventory synchronization and streamlining the business administrative and accounting management. This integration automated key processes between the online store and the management system, optimizing business operations and reducing inventory management errors.

In addition, I configured and integrated the official FedEx plugin for real-time automatic shipping calculations, optimizing the checkout process and providing greater transparency for the customer.

As a differentiating value, we developed a personalized materials calculator, where the user can select the type of product and the surface to be covered; the system automatically calculates the number of liters needed according to the technical performance of each product, improving the shopping experience and reducing errors in the selection of materials.

In addition, we implement web security practices and protection of the ecommerce digital infrastructure, including optimization of the WordPress and WooCommerce environment, access control, protection of sensitive data, and backup strategies to ensure platform stability, information integrity, and the security of online transactions.

The project integrated ecommerce, process automation, user experience, and security best practices, resulting in a scalable platform aligned with the brand business needs.

My involvement included the design of the visual experience, the functional management of the ecommerce platform, the coordination of implementations with the technical team, and the operational maintenance of the platform.

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