Las Meninas Galería

Photography + Video + Community Management + Brand Identity

At Las Meninas Gallery, I was in charge of the creative direction and comprehensive execution of the gallerys visual communication, supporting its positioning as a contemporary art space in San Telmo. I oversaw the reproduction of artworks, filming, and editing of 4K video, generating audiovisual content for both digital distribution and institutional presentations. I directed the production of the video "Hiding Room," an artistic experience of painting and drawing with a live model, including general direction, location and model scouting, filming, and post-production. Due to the nature of the content, the "Hiding Room" video has restricted access and can only be viewed via a private link on YouTube. In addition, I developed the gallerys catalog, visual identity, and logo, ensuring aesthetic and conceptual consistency across all materials. I worked in direct collaboration with the artist and founder, Natalia Juárez, integrating visual strategy and artistic sensibility at every stage of the project. The work combined audiovisual production, design and cultural brand management, consolidating a professional and consistent image for the gallery.