Leli Construction

Digital Marketing + Website Update.

At Leli Construction, I worked on the website optimization and technical maintenance, focusing on improving organic search engine ranking on Google and increasing lead generation. I implemented on-page SEO improvements, including optimizing URL structure, heading hierarchy (H1–H3), meta titles and meta descriptions, optimizing content with strategic keywords related to the construction industry, and improving internal linking. I also worked on technical aspects such as optimizing page load speed, image compression, and improving the mobile experience—key factors for search engine performance. In parallel, I participated in Google Ads management, working as part of a team with the marketing manager. I collaborated on keyword research and selection, campaign structuring, Quality Score optimization, and analysis of metrics such as CTR, CPC, conversion rate, and cost per lead. The approach was performance-oriented: increasing qualified traffic, improving organic rankings, and optimizing advertising investment based on data and measurable results.