Ladyfit

Marketing Digital + Community Management + Web Design + Art Direction + Content

Advertising Campaigns 2012 - 2024.

In the Ladyfit project, I was in charge of the brands comprehensive communication strategy and production, supporting its growth and consolidation as a popular brand in the womens fitness segment. I handled the pre-production of campaigns, including location scouting and selection, planning photo shoots, and coordinating the creative team. I directed the production of visual content for social media, campaigns, and print materials. I managed community management and daily content creation for over a decade, developing a strong and consistent visual identity. As a result, the brand grew to over 260,000 followers on Instagram, building an active and engaged community. I also designed and developed the website and worked on the design and coordination of catalog and label printing, ensuring brand consistency in both the digital and physical environments. The project combined art direction, digital strategy, and comprehensive production, supporting the brands sustained growth over time.

Visit site