Hi-Fit

Marketing Digital + Community Management + Web Design + Art Direction + Content

At Hi-Fit, I was responsible for the brands digital marketing strategy, community management, and web presence. I designed and programmed the website, ensuring it was optimized for mobile devices and reflected the services visual identity and value proposition. I managed and executed the advertising campaign on Google Ads and Meta Ads, defining objectives, targeting, and creative elements to maximize campaign reach and conversion rates. I was in charge of creating visual content and copy for social media, maintaining an active and consistent presence aligned with the brand identity on Instagram and other platforms. Furthermore, I led community management, responding to and interacting with the audience to strengthen the online community and generate greater engagement with Hi-Fit services.